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Unique Expertise Associates Limited · Flagship brand MY BABY
MyBaby - Care Today. Growing Tomorrow.

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Care Today. Growing Tomorrow.

Everything Your Baby Needs, All in One Place

Discover trusted baby essentials designed for comfort, care and happy little moments.

  • Easy ordering on WhatsApp
  • Every order confirmed with you
  • Carefully selected products
MY BABY banner: “Little Moments. Big Care.” with a smiling baby beside a teddy bear
Mother & Baby Nutrition

Little Moments, Big Care for Mother & Baby

MY BABY is the flagship mother & baby nutrition brand of Unique Expertise Associates Limited, made for Bangladesh.

  • Easy ordering on WhatsApp
  • Every order confirmed with you
  • Carefully selected products
MY BABY banner: a mother cuddling her smiling baby
Quality & Certificates

From New Zealand to Bangladesh

Raw materials sourced from New Zealand, manufactured by Nova Nutrition Pharma in Vietnam, imported and marketed by UEAL.

  • Easy ordering on WhatsApp
  • Every order confirmed with you
  • Carefully selected products
A lab scientist examining a sample under a microscope, with badges: New Zealand sourced, Vietnam manufactured, Bangladesh marketed
New Zealand milk powderPremium-quality raw materials
GMP & HACCPCertified manufacturer in Vietnam
9 scientific documentsRead online
250+ manpowerAcross Bangladesh
Our Products

Nutrition designed for every stage

From preterm and infant formulas to follow-up formulas, special-purpose formulas, cereal and maternal nutrition — sourced through international manufacturing partnerships.

View all products
Stage 1 400 g / 200 g
MY BABY Infant Formula
0–6 months

MY BABY Infant Formula

Premium infant formula powder for infants from 0 to 6 months, with HMO 2'-FL, DHA & AA, probiotic L. reuteri DSM 17938, and GOS & FOS. Use only on the advice of a doctor or healthcare worker.

Special 400 g
MY BABY Pro-Soya
Birth to 5 years

MY BABY Pro-Soya

Soy protein isolate-based, lactose-free formula for special medical purposes (FSMP), birth to 5 years — for CMPA, lactose intolerance, galactosemia and vegan/religious diets, under medical supervision.

Cereal 400 g
MY BABY Cereal
6–36 months

MY BABY Cereal

My Baby Mixed Fruits (5 Fruits) Cereal with Wheat & Milk — complementary food for 6 to 36 months, with L. reuteri DSM 17938, bovine colostrum, DHA & ARA and FOS & GOS. Breastfeeding should continue alongside.

Important notice: Breastfeeding is the best nutrition for babies. Infant formula should be used only on the advice of a doctor or qualified health professional. Always read the product label and follow the preparation instructions carefully.
Our Quality Journey

New Zealand ingredients. Vietnam manufacturing. Bangladesh market.

Three countries, one documented chain — every MY BABY product follows the same route from raw material to the families who use it.

A smiling baby on a soft cloud with the words “Made with care. For little ones.”
  1. Ingredients

    New Zealand

    Premium-quality raw materials sourced from reputable suppliers in New Zealand.

  2. Manufacturing & Packing

    Vietnam

    Manufactured & packed by Nova Nutrition Pharma Company Limited, Ho Chi Minh City, Vietnam.

  3. Market

    Bangladesh

    Imported & marketed by Unique Expertise Associates Limited (UEAL).

Business Approach

From international manufacturer to the Bangladesh market

Every product follows a structured path — evaluation, documentation, brand development, import and market development — before it reaches retail, professional and consumer markets.

A smiling baby in a blue bear hoodie with a teddy bear, a rainbow and the words “Little Steps… Big Dreams”
  1. Step 01 International Manufacturer / Supplier
  2. Step 02 Product & Quality Evaluation
  3. Step 03 Commercial & Documentation Review
  4. Step 04 OEM / Brand / Packaging Development
  5. Step 05 Import & Regulatory Process
  6. Step 06 Marketing & Market Development
  7. Step 07 Distribution & Field Network
  8. Step 08 Retail / Professional / Consumer Market
Professional Knowledge Center

Medical & Scientific Resources

Monographs, literature reviews and product leaflets for each MY BABY product — read them online with zoom, page navigation and full-screen view.

View All Medical Journals
A smiling baby in a blue bear hoodie resting on a soft blanket beside a teddy bear
MY BABY Follow-Up Formula (6–18 Months)
Product MY BABY Follow-Up Formula (6–18 Months)

My Baby Stage-2 — Medical Literature & Product Monograph

Follow-up formula monograph for healthcare professionals and medical specialists: executive summary, key bioactive components, a scientific journal review with cited references, and the standard feeding schedule.

A smiling mother cuddling her laughing baby, with the words “Happy Mom, Healthy Baby”
Upcoming Products

Coming soon to the MY BABY family

Future product categories we are developing. These are not yet available.

Category

Baby Care

  • Baby Diapers
  • Baby Vitamins & Supplements
  • Baby Lotion
  • Baby Cream
  • Baby Oil
  • Baby Shampoo
  • Baby Body Wash
  • Baby Powder
  • Baby Wipes
  • Baby Hair Care
  • Baby Toothpaste & Toothbrush
  • Baby Feeding Accessories
  • Baby Laundry Care
Category

Mother Care

  • Mother Vitamins & Nutrition
  • Mother Care Cream
  • Mother Care Lotion
  • Mother Care Hygiene Products
  • Mother Care Cosmetics
  • Nursing Cream
  • Breast Pads
  • Maternity Pads
  • Sanitary Napkins
Map of Bangladesh showing its 8 divisions: Dhaka, Chattogram, Rajshahi, Khulna, Barishal, Sylhet, Rangpur and Mymensingh Chattogram Division Dhaka Division Mymensingh Division Rajshahi Division Rangpur Division Sylhet Division Khulna Division Barishal Division Chattogram Dhaka Mymensingh Rajshahi Rangpur Sylhet Khulna Barishal
Bangladesh National Market Network

Building presence across all 8 divisions

Market development is organised from divisions down to local markets, so products, information and feedback flow in both directions.

  • 018 Divisions
  • 02Districts
  • 03Upazila / Thana
  • 04Field Representatives
  • 05Local Markets
  • 06Retail / Business Partners
Approx.
250+
Manpower
People & Field Network

The people who take products to market

Our team of approximately 250+ people works across marketing, field activities and market development — connecting products with retailers, distributors, professionals and customers.

  • Product introduction
  • Market development
  • Retailer communication
  • Distributor coordination
  • Product information
  • Market feedback
  • Brand visibility
  • Customer relationship development
  • Product availability monitoring
  • New market identification
Partnership

Let's build the future together

We work with

  • International Manufacturers
  • OEM Companies
  • Private-Label Manufacturers
  • Product Suppliers
  • Distributors
  • Strategic Business Partners

Business opportunities

OEMPrivate LabelImportDistributionBrand DevelopmentMarket DevelopmentStrategic Partnership
Stay connected

Connect with MY BABY & UEAL

Product questions, orders or partnership discussions — reach our team directly.

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